TeleCommunication Systems and Cellfind have partnered to provide solutions for mobile network operators (MNOs) in Africa to quickly and cost-effectively deploy location-based services (LBS) that drive new revenue streams and enhance subscriber loyalty.
TeleCommunication Systems brings its insight in LBS infrastructure to the partnership, while Cellfind offers mobile LBS applications for both the consumer and business markets. The combined hosted turnkey solution can fast-track MNOs into the LBS market without big upfront investments, the companies claim.
“This arrangement combines TeleCommunication Systems’ strength in developing and implementing LBS technology with Cellfind’s strength in developing location applications, a joint effort ideally suited to the region,” says Andy Minnaar, MD for Africa at TeleCommunication Systems.
“Together, we are able to help MNOs give value to their subscribers in the form of rich, relevant, here-and-now information that makes life easier and more convenient.”
The companies will work together to take this joint offering to MNOs throughout sub-Saharan Africa, with a particular focus on major mobile markets in East and West Africa, as well as the Southern African Development Community countries. Wireless operators will benefit from a comprehensive, end-to-end LBS solution that is cost-effective and can expand with the growth of their business.
“Working with TeleCommunication Systems, we are able to offer MNOs a hosted platform for LBS, together with market-ready applications, so that they can offer true value-add to their customers, quickly, easily and with minimal risk,” says Victor Probert, head of international sales at Cellfind.
“These services can be deployed within a short space of time, giving a quick and easy win to MNOs looking for ways to diversify revenue streams, create sustainable value-added services, and grow ARPU [average revenue per user].”
The hosted LBS platforms and mobile applications cater to all handset types: from entry-level cellphones to feature phones and smartphones. They also comply with privacy laws and regulations worldwide and easily integrate with any MNO’s cellular network.
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