With unsurpassed delivery rates, the highest open rates of any platform, and anticipated access to over 48 million people worldwide by the year 2020, any business not making use of bulk messaging should sit up and take notice. Banks, in particular, find that the flexibility and security of bulk messaging now offers additional advantages that benefit their security-conscious customers as well as their own bottom line.
Bulk messaging really is the perfect communication platform if your business wants to expand their market to reach more people, grow sales and provide the ultimate customer service experience.
Which business doesn’t want that?
SMS has been dubbed a universal communication medium; it doesn’t matter whether you have a smartphone or an old “Nokia brick” you will be able to send and received an SMS. According to Ofcom’s figures from the first quarter of 2017, 94 percent of the world’s population owns a mobile phone.
Is the SMS here to stay?
Bulk Messaging on Mobile – Industry Growth
We think so.
“According to CTIA, 6 billion SMS messages are sent each day in the US, over 180 billion are sent each month, and 2.27 trillion are sent each year. According to Portio Research, the world will send 8.3 trillion SMS messages this year alone – 23 billion per day or almost 16 million per minute.” (Source)
With numbers like this, bulk messaging platforms for mobile have had little choice but to grow into this incredible space. Enterprise messaging solutions are becoming more high-tech, more functional, easier to negotiate and come with all the bells and whistles you could possibly need.
However, as incredible as this sounds, what about customer security and privacy?
The Ideal Platform to Foster Client Trust
The Virtual Short Messaging Service Centre (vSMSC) is proving to be an essential part of enhanced customer service and security, and the perfect way to build good client relations.
What is vSMSC?
vSMSC is a carrier-grade short messaging service centre (SMSC) – preferred by banks and enterprises globally – which delivers least cost SMS routing solutions. However, it is far more than a simple bulk messaging system.
Among a host of others, some features include:
- High-speed batch processing
- Least cost routing
- Priority routing
- Queue monitoring
- Bespoke report builder
- User audit logs
- Smart billing management
- E-commerce
- Global currency management
What does this actually mean?
The numbers are exciting! A vSMSC can process more than 1000 messages per second and can handle routing, priorities, billing and reporting for over 50 million messages daily.
Your system can be set to prioritise time-sensitive messages over bulk message queues. This feature is ideal for banks who want to get an OTP to a user within a few seconds, without compromising the existing messages which have been scheduled.
Routing profiles can be configured to search out and make use of least-cost networks – a constant and necessary cost saving which is always welcome.
Account management runs off an easy-to-use dashboard which can be set up according to your business’s unique requirements. This makes it easy to monitor user profile activity, billing, message queuing, network pricing and so much more. At-a-glance overviews show recent actions, scheduled batches, all messages sent over the past 3 hours, impaired delivery routes, and more.
A major benefit of a vSMSC is that it offers direct messaging from business to customer without the need for an intermediary system. From a speed, reliability and security perspective, this is great news.
For the delivery of personalised OTPs, alerts, special offers, authentication messages, statements, and other sensitive communication this is a giant and exciting leap forward.
The Battle of the Banks
Customers in today’s world can be fickle and demanding. No business can afford to be lackadaisical about service delivery, privacy, or the security of their customer base.
Banks have made it easier than ever for users to switch over from one institution to another by promising faster, cheaper, or more secure services. Does your tech support your business plan?
We at Cellfind have made it our business to keep you in business – especially when it comes to mobile solutions. More and more businesses are making use of our products and services to enhance their brand in a secure and high-tech environment.
We can quickly provide you with:
- Bulk SMS
- Short Codes
- Enterprise / banking messaging platform (vSMSC)
- USSD
- Airtime
- Mobile Statements
- Mobile Payslips
Why not call our dedicated team and let us secure your business? Contact +27 (0) 10 442 3100 for more information.
