What do 73% of shoppers have in common? They use multiple channels during their shopping journey. That’s right, today’s customers seamlessly switch between browsing online, scrolling social media, and visiting …
Did you know that an impressive 45% of consumers respond to SMS messages from trusted senders, compared to only 6% for email? For businesses operating globally, the right business communication …
Marketing is no longer about throwing spaghetti at the wall and hoping it sticks. Was it ever? Well, if you’ve ever gotten a piece of mail discussing organic chicken farming …
Any business in any niche can (and has) made good use of technology. Imagine if you chose to ignore the internet and insisted on doing things “the way they’ve always …
Are you searching for Black Friday marketing ideas that will truly connect with your audience and boost sales? According to McKinsey, businesses that get personalisation right can generate 40% more …
With over 2 billion people using WhatsApp globally, it’s undoubtedly the most popular messaging app globally. But how can businesses effectively tap into this massive user base to connect with …
Have you ever misplaced a payslip? Let’s be honest, in today’s far-too-busy world, who hasn’t? A crumpled piece of paper stuffed in the bottom of your bag is hardly the …
When a crisis hits, how prepared is your organisation to communicate swiftly and effectively? According to recent studies, 70% of businesses face at least one crisis every five years. The …
Your customer has a question about your product, wants to track their order, or needs help navigating your website. Traditionally, this might involve an email, a phone call, or navigating …
With around seven billion people tapping, typing, and swiping on their smartphones every day, it’s pretty clear that businesses can’t afford to ignore the power of direct communication. (Whether you’re …
