Reverse Billed Data FAQs: Your Questions Answered
There is no such thing as a free lunch; a saying that you will have heard many times over the years. And up until now, those few words have been …
4 Creative Ways to Use WhatsApp Business for Marketing
In the present conversational era, your business needs to be able to optimise engagement with your customers. It also needs to provide more convenience and accessibility for them to interact …
The Benefits of Chatbots and Automated Communication in 21st Century Business
It wasn’t terribly long ago that we waited until business hours to get in touch with a company to answer a query. With the arrival of instant messaging and chatbots, …
Keep Your Customers Engaged with Smart Holiday Marketing
Leading up to the busiest and biggest shopping season of the year, we’ve noticed many consumers have been spending their hard-earned cash online. Whether to save time or due to …
How To Use Push Notification for Black Friday Campaigns
Black Friday, which has in recent years picked up a serious amount of popularity in South Africa, is just around the corner. If you haven’t already started pushing your Black …
The Benefits of WhatsApp Business API for eCommerce
WhatsApp is one of the fastest-growing communication platforms in the world. Those who use this form of communication are sending millions of messages daily. So, using the WhatsApp Business API …
Black Friday: Benefits for Your Business
With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important …
What is the Difference between Multichannel and Omnichannel?
In a sentence, the difference between multichannel and omnichannel marketing lies in the way the various channels of marketing are calibrated. We’ll get you into the definitions under the appropriate …
Everything You Need to Know About International SMS
If you’re running a small to medium-sized business, a cost-effective platform for reliable communication with your overseas customers is imperative. Sent from one wireless operator to another in a different …
What Can USSD Be Used For?
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
