Omnichannel and Call Centers – A Perfect Match
If you think of a call center, what is your initial reaction? Whether you have dealt with call centers in the past or have yet to experience one, the reactions …
The Benefits of Using QR Codes for Business
Did you know that the average person checks their mobile phone once every four minutes in America? Reaching your potential customers through their phones makes so much sense. And using …
Reverse Billed Data FAQs: Your Questions Answered
There is no such thing as a free lunch; a saying that you will have heard many times over the years. And up until now, those few words have been …
4 Creative Ways to Use WhatsApp Business for Marketing
In the present conversational era, your business needs to be able to optimise engagement with your customers. It also needs to provide more convenience and accessibility for them to interact …
The Benefits of Chatbots and Automated Communication in 21st Century Business
It wasn’t terribly long ago that we waited until business hours to get in touch with a company to answer a query. With the arrival of instant messaging and chatbots, …
Keep Your Customers Engaged with Smart Holiday Marketing
Leading up to the busiest and biggest shopping season of the year, we’ve noticed many consumers have been spending their hard-earned cash online. Whether to save time or due to …
How To Use Push Notification for Black Friday Campaigns
Black Friday, which has in recent years picked up a serious amount of popularity in South Africa, is just around the corner. If you haven’t already started pushing your Black …
The Benefits of WhatsApp Business API for eCommerce
WhatsApp is one of the fastest-growing communication platforms in the world. Those who use this form of communication are sending millions of messages daily. So, using the WhatsApp Business API …
Black Friday: Benefits for Your Business
With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important …
What is the Difference between Multichannel and Omnichannel?
In a sentence, the difference between multichannel and omnichannel marketing lies in the way the various channels of marketing are calibrated. We’ll get you into the definitions under the appropriate …
