Black Friday: Benefits for Your Business
With its origins in the USA, Black Friday is the name given to the first shopping day after Thanksgiving. Black Friday benefits many businesses and has become the most important …
What is the Difference between Multichannel and Omnichannel?
In a sentence, the difference between multichannel and omnichannel marketing lies in the way the various channels of marketing are calibrated. We’ll get you into the definitions under the appropriate …
Everything You Need to Know About International SMS
If you’re running a small to medium-sized business, a cost-effective platform for reliable communication with your overseas customers is imperative. Sent from one wireless operator to another in a different …
What Can USSD Be Used For?
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
POPIA and Cellfind: What Can You Expect?
Finally promulgated into hardcore law on November 26th, 2020, the Protection of Personal Information Act (POPIA) demanded attention from affected industries. Where would you expect to find Cellfind in that …
What Does Managed Services Mean?
We’ve heard of managed services, but because there are so many variables that fall under this umbrella term, we wanted to unpack this topic further. The short answer to this …
What is Mobile ID and How Can it Benefit South African Businesses?
You’ve heard of Mobile ID, you’ve most probably made use of it yourself, but what exactly is this alchemy that is creeping into our connection super-highway? Mobile ID relates to …
Defining Your Marketing Message: What, Who and Why.
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an …
White Label Software Smooths the Path for Business Growth
Communicating effectively with our customers has become something of a challenge lately, don’t you agree? COVID did a real number on face-to-face communication for a start. Data breaches, conspiracy theories, …
Are You Adding Value for Your Clients/Consumer This Festive Season?
Over the past year, we’ve all been told to tighten our belts and think outside the box, along with a host of other platitudes and clichés which may help us …
