Defining Your Marketing Message: What, Who and Why.
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an …
MMS
Unpacking The Power of Mobile Marketing
When the mobile phone first raised its South African antenna in the early 1990s, we were all suitably impressed by this cunning little device. Who could have guessed that this …
Talking to Teenagers: Setting Safe Digital Boundaries
The term ‘teenager’ has become synonymous with the image of groups of semi-adults hunched over mobile devices for hours at a time – and rightly so. According to some (frankly, …
Should You Be Using MMS Video Marketing In Your Business?
Do you find yourself wading through too many marketing choices in your business? Yes, there are enough options to make any business owner’s head spin, and enough how-to guides on …
