Today, it seems that every individual’s smartphone is an extension of their persona. But how can businesses tap into this intimate space without seeming intrusive? It’s a fine line and …
Remember when ‘online marketing’ felt like just a tiny dot in the vast galaxy of marketing methods? Well, things have shifted. A recent study highlighted that over 90% of businesses …
Are you tired of losing potential sales due to abandoned shopping carts on your eCommerce site? Do you want to reach your customers quickly and efficiently with a personalised message? …
Since the early 2000s, mobile users have used Unstructured Supplementary Service Data (USSD), often referred to as ‘Quick Codes’, to check mobile data or airtime balances and to receive one-time …
A clarion marketing message can literally be the difference between phenomenal success in a marketing campaign or a dismal failure. A wise commander once said; ‘If the trumpet sounds an …
Today’s businesses should be on the lookout for ways to market and communicate with their customers in a better, faster, and more secure way. Mobile communication has been forging ahead …
Those of us with children (and some without) will remember the artificial intelligence known as the Omnidroid from The Pixar movie The Incredibles. The nefarious strategy which made this evil …
Every day billions of people around the world communicate via text messages. Because of its inclusivity and simplicity, it has become a powerful method of communication. Its popularity has resulted …
With the rise of instant communication technology, companies are increasingly opting for more efficient ways to streamline communication processes for business. Customers are also now choosing easier and more affordable …
How important is personalised text messaging? No matter how busy or stressed we may be, receiving an individualized message can make our day. The thought that follows is; as fellow …
