Shake Up Your Business With Short Codes
Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there …
Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there …
As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected. True, we will …
Before there was Whatsapp, Snapchat, Facebook Messenger or any of the other myriad instant messaging platforms we have today, there was the SMS. The humble text message that we could …
Effective marketing is all about effective communication – it doesn’t matter if you’re an international corporate or a mom ‘n pop corner store. Marketing can also be a complicated and …
Do you find yourself wading through too many marketing choices in your business? Yes, there are enough options to make any business owner’s head spin, and enough how-to guides on …
“The more things change, the more they stay the same.” This is the English translation of a quote by French journalist, critic and novelist, Jean-Baptiste Karr. You’re no doubt thinking …
Websites are great for finding out more information about a company’s products or services. We do, however, have tiny online attention spans, so if we can’t quickly find what we …
When it comes to marketing potential, there is nothing – and we really do mean nothing – that comes close to the virtually unlimited power of a mobile phone. There …
Five billion. That’s how many smartphone users there are likely to be by 2019. That’s five billion people who are pretty much always online, and always available – and they expect you …
Marketers who want to use mobile devices to interact with consumers in Africa will find that SMS and USSD still offer them the ability to reach the widest swathe of …