If there’s one phenomenon in the ‘new world of work’ that’s catching on fast, it’s adding the element of fun into mobile solutions for businesses. This aspect of mobile marketing …
As South Africans, we’re frequently guilty of following European or American trends when it comes to finding “better” ways to do things. We think that if something works well overseas, …
USSD applications. Not a lot of people actually know what these are. In a world where the Internet of Things, smartphones, smart buildings and smart pretty-much-everything-else dominate, it’s easy to …
Sub-Saharan Africa is the fastest-growing mobile region in the world and has been for a few years now. What does that mean for your business? It means you have access …
Hands up those who still remember the jingle that the Yellow Pages put out to create customer awareness? “Let your fingers do the walking through the yellow pages” – you …
The shaky voice on the other side of the phone was that of a middle-aged lady from a quiet, suburban neighbourhood. It was 22:06, she was holed up in her …
Few things are more important to a parent than their child’s wellbeing while at school. Good schools, pre-schools, and day care centres recognise that effective and timely communication with parents …
With unsurpassed delivery rates, the highest open rates of any platform, and anticipated access to over 48 million people worldwide by the year 2020, any business not making use of …
Email marketing, SMS advertising, USSD codes, WhatsApp marketing… businesses have no shortage of ways of contacting customers and accessing potential leads. However, when it comes to “easy as pie” there …
As the wheel turns and Millennials become more populous in the workplace, we are no doubt finding that the communication styles in the office are being affected. True, we will …
