Websites are great for finding out more information about a company’s products or services. We do, however, have tiny online attention spans, so if we can’t quickly find what we need, we definitely don’t have the time – or, to be honest, the inclination – to hunt through numerous web pages. As consumers, we’re inherently lazy. We love trading on the whole “customer is king” thing, so we don’t believe we should be made to work for what we want. We love instant gratification. A lot. We want answers – right now – and we don’t want to put in any effort. In other words, we want fantastic customer service while we’re online, and we need you to give it to us. Or we’ll simply find another company that will. So, if you want to grow your business, live chat is your very best online option.
Live chat is awesome for many reasons.
The irony of today’s world is that although the Internet connects us, it also keeps us apart. We used to pick up the phone and call a company to ask a question. Now we scan websites. It’s all quite isolating, and this is where live chat is a real game-changer. Although consumers don’t actually speak verbally to a person, there is still a bona fide human being on the other side of that little window in the corner of our screens. When we type in a query, a real person reads it and helps us. In real time. All without us having to look up a number and pick up our phones. Live chat meets us where we are, and helps us immediately. It dials right into everything online consumers love, need and want.
Want To Grow Your Business? Live Chat Can Help!
Obviously, the need to grow your business is what drives you to get up in the morning. You work hard to offer a quality product or service, and you love making customers happy. Live chat is a way to amplify your efforts. It’s everything that’s great about customer service, and yet It requires almost no effort on your part.
The thing about customer service is this:
It needs to reduce your customers’ pain and effort at every stage of their purchasing journey – not only after a sale, or if there’s a problem. To do this, you need to not only anticipate the questions your customers might have along the way but also be there to answer them. This is why online live chat is proving to be one of the most popular and effective service channels for supporting customers from their initial contact through to purchase and after-sales support.
Of course, you may be wondering if live chat is right for your business, and the answer to that question is always going to be a resounding yes! Research shows that almost 50 percent of online shoppers had used live chat at least once to get a question answered on a company’s website. Over a third have used it more than once. In addition, online buyers who used live chat are 40 percent more likely make online purchases at least once a week, compared to only 22 percent of those who haven’t yet used it
Studies reveal that the two overriding reasons people use live chat are convenience, and to avoid long hold times on customer care lines. As we said, customers are, by nature lazy. Embrace that, and pander to it, and you are guaranteed to grow your business!
We Can Help
Cellfind LiveChat has been specifically designed to grow your business by enhancing your customer’s experience with the call centre agent. Our system is built on a robust platform that also helps with the integration of smartphones into existing call centre solutions.
In addition, Cloud technology means there’s no need for you to invest in expensive infrastructure. This ensures a much quicker roll out, shortening the time to market. So, if you want to grow your business with live chat, chat to us first.
