Communicating effectively with our customers has become something of a challenge lately, don’t you agree?
COVID did a real number on face-to-face communication for a start. Data breaches, conspiracy theories, and cybercrime have made people super-suspicious of email and messaging platforms, and frankly, there are so many brands insisting on our attention that we are close to overload.
If your business has faced any or all of these challenges, then you may want to know a little more about white label communication software.
Why White Label Software?
White label software is proving to be the unsung hero for small businesses, and the headache pill that many larger organisations didn’t know they needed.
The basic idea behind white labeling is that you make use of other people’s hard work and innovation and integrate it into your existing systems – legally. This grants smaller businesses access to software that they ordinarily couldn’t afford to compete on the same playing field as the big guns and streamlines dozens of processes.
Let’s unpack a few examples.
WhatsApp for Business
You shouted, and we listened! The demand for WhatsApp for business has shot through the roof with a huge demand from our customers (and theirs!) to integrate WA for business into their existing systems.
What’s all the excitement about?
Well, there are several excellent reasons why smart companies are hopping on the WhatsApp for Business bandwagon.
- Instant gratification
Today’s users want, no, demand, an immediate response to their request. Attention spans have never been shorter, and businesses have a very small window of opportunity before an issue becomes a major problem, or a potential customer becomes someone else’s cash cow.
WhatsApp for Business allows for instant communication on a familiar channel.
- Free for customers
WhatsApp for business may incur a small cost for your company, but it’s free for users. This removes yet another barrier to communication between you and your customer.
- Multimedia
SMS communication is an excellent way for businesses to communicate with their customers, as is USSD. However, WhatsApp trumps these two die-hards in that both parties can send text, audio, video, images, or location messages.
- Templates
WhatsApp for Business offers templated messages which can be sent out at prescribed times and can take the form of reminders, confirmations, or transactional messages. That takes a load off your team, surely.
We’re certain that integrating WA for Business is going to enhance your already impressive stable of services and add value to your customers. Call your account manager for more details on what happens next; we’ll be thrilled to help you.
White Label E-Signing
With so much business being conducted online (and fax machines being all but obsolete), e-signing is the perfect way to get that red tape sorted out quickly and efficiently.
Electronic signatures sound like the perfect solution to a new-age problem, but it comes with one main issue: risk aversion.
E-signing software and all the elements which form part of the process, such as sending and receiving emails, filling in forms or submitting other personal information, needs to be properly secure. Therefore, if you’re using a third-party e-signing vendor and you’re trusting them with your brand and some pretty darn important messages, then you need to know that they have their ducks in rows.
Or you can use a white label e-signing product.
With all the security protocols in place, your customers’ information is safe as houses and your brand is protected.
Your customers won’t add messages which come from another domain, they won’t be redirected to another random URL while entering important information, and all messages and responses will adhere to your specific brand requirements.
Something to think about? Again, chat with your account manager if you have questions on integrating white label e-signing into your business.
Coming Soon – Telegram
As a relative newbie, Telegram is causing something of a stir in the world of instant messaging. It’s like someone took all the benefits of email and SMS and combined them into a single, secure app with a range of exciting features which are making smart businesspeople prick up their ears.
Telegram PR says, “With Telegram, you can send messages, photos, videos and files of any type (doc, zip, mp3, etc), as well as create groups for up to 200,000 people or channels for broadcasting to unlimited audiences. You can write to your phone contacts and find people by their usernames. As a result, Telegram is like SMS and email combined — and can take care of all your personal or business messaging needs. In addition to this, we support end-to-end encrypted voice calls.”
We are eager to include Telegram into our white label services and our team are busy dotting I’s and crossing t’s as we speak. Watch this space.
Summing Up
Don’t ever feel that you have to reinvent the wheel. Open-source technology and white label products are an easy and affordable way to keep up with industry leaders and stay relevant in this fast-moving world.
Chat with Cellfind for these, and other practical solutions to your business needs.
